consortiumweb.com > email marketing > key features

Email Marketing

Key Features

Managing your Databases

• Create unlimited databases or upload existing databases quickly and easily (eg. as .CSV files from Microsoft Excel)
• Create unlimited fields within each database (eg. first name, last name, account number, address, etc)
• Have a double opt-in confirmation email sent to subscribers - helps you to comply with the Spam Act
• Automatically filter duplicate email addresses
• 'Update Profile' link allows members to automatically update their details in your database
• Set up automated, customised 'Confirmation', 'Welcome' and 'Unsubscribe' emails to help make your first and last 'touch points' with your database members as professional as possible
• View at a glance what campaigns each of your subscribers within a database have received over time

Creating & Editing your Emails

• 'Click and replace' built-in templates let you create designer-looking emails without having to be a web developer
• Add, delete and format text, images and template parts - it's as easy as using Microsoft Word
• Upload images and documents into the Promotions Manager interface using the File & Image Manager, and insert these into your campaigns (file types supported include: Microsoft Word, Excel, PowerPoint and PDF documents, and .gif, .jpg and .png images, up to 1.5MB in size each)
• Option to create your own fully-customised HTML emails
• Personalise emails by merging in fields from your database, such as first name

Sending your Emails

• Flexible send options allow you to send an email to your entire database, or just a selected few - Target the right information to the right people
• Schedule your emails to be sent at a later time or date
• Manage bounced emails easily
• Insert 'Send to a Friend' link to help grow your databases through word of mouth

Join Form, Surveys & RSVP Management

• Grow your database directly from your web site with a web-based 'Subscribe to our Mailing List' form
• Receive notification when someone joins your database from your web site
• Conduct surveys and send invitations that link to an online response or RSVP form

Statistics

• Track the success of your emails with comprehensive, 'real-time' reporting
• Statistics provided include:
  • Details of opened emails
  • How many times the email was forwarded to a friend
  • Detailed click-through analysis of which links were clicked on, by whom and how many times
  • Number and details of unopened emails
  • Number and details of bounced emails
  • Number and details of any unsubscribes
• Return on Investment Calculator helps you to calculate the cost per response, cost per buyer and cost per email for each campaign sent

Administration

• File & Image Manager function provides 10MB of storage space for uploading your company logo, product pictures, other graphics and any documents to be inserted in your emails
• Create unlimited folders to categorise your emails, databases, images and documents for easy management

Spam Act Compliant

• Fully compliant with anti-spam and privacy laws
• Automated unsubscribe facility means quick and easy management of unsubscribers
• Opt-in and double opt-in functionality
• Inclusion of sender details for identification purposes

Top of page